Juliet Divert
UX WRITERDesigner at heart, my favorite tools are words. Simplifying the world is my favorite thing. I play with words to build the best products for people.
DESIGN + WRITING + ME = LOVE
PORTFOLIO
A case study on an AirBnB’s problematic.
UX writing • UX research • User tests • prototyping on Figma
Looking to resolve one of AirBnB’s problematics : how to help travelers precisely locate their rental – in order to alleviate customer service’s workload.
👇👇👇click on the image below to try out our prototype👇👇👇
AirBnB’s problematic case study
👇👇👇click on the image below to see full presentation (french only)👇👇👇
Problem ? Too much time spent on assisting travelers for the check in :
- on arrival, 37% travelers use the in-app conversation tools to contact either the host or customer service.
- 5% of the customer support contacts are made regarding the check in.
How would we know the problem is solved ? A significant drop in the percentage of calls made to customer support regarding those problematics (finding the rental place, the keys, easily checking in…)
LYDIA APP
User research • Benchmark • Persona • Ideation • UX writing • prototyping on Figma • User tests
How could we make Lydia’s free subscription’s limits more visible, readable & understandable ? The aim being that free subscribers would eventually upgrade to Lydia Blue or Lydia Black.
👇👇👇click on the image below to see full presentation (french only)👇👇👇
Problem ? Lydia needs subscribers to increase it’s Monthly Recurring Revenue.
- 4/5 users don’t even know that there’s such a thing as premium subscriptions.
- 5/5 users don’t see the point in subscribing to either Lydia Blue or Lydia Black –although they would surely benefit from the options included in these offers.
How would we know the problem is solved ? Increase in free users becoming paying customers.
AirBnB’s problematic case study
👇👇👇click on the image below to try out our prototype👇👇👇
@PANPAN_MEDIA educational videos
Copywriting • Script writing • Content creation • Educational content • Social media • Editorial manager
Panpan media lives on Instagram only. Panpan talks mainly to racialized young women. Panpan aims for sharing knowledge. Panpan is on a mission to show young women anything is possible. Wherever they come from. Whatever society’s injunctions are towards them.
👇👇👇click on the image below to watch one of Panpan’s educational videos (fr)👇👇👇
AirBnB’s problematic case study
👇👇👇click on the image below to watch another of Panpan’s educational videos (fr)👇👇👇
Writing short and funny educational videos about sensitive, deep and sometimes complex concepts to make them more accessible.
Adapting my writing to a young racialized feminine target.
Popularizing concepts by making them sharable, light and fun –while always accurate.
UX WRITING
As a designer, i’ve worked on finding solutions to many different types of problems. I first designed solutions to everyday questions in the form of everyday objects like tableware or chairs. Working in sales and as a design shop manager taught me a lot on how to address people, on diplomacy, on people’s real needs and on how to build a thriving business. Launching a start up made me dive into the wonders of the worldwide web of internets… and keeping on writing during all those years led me someday to my true love.
DESIGN + WRITING + ME = ETERNAL LOVE
COPYWRITING
Through the years i’ve used my pen and brain to write interesting and fun to read pieces about many different subjects. From highly puzzling stuff (like how to take care of your nails with natural oils) to more technologic ones (the history of an electric devices firm for instance).
Finding the right words to embarq readers on a jolly adventure whatever the topic might be ? That’s what i am proud of.